News: This vid has gone viral.
Heidi Klum “Guitar Hero” + “Risky Business” commercial
November 13, 2008
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viral marketing, viral videos | 
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CBS delighted with YouTube results
November 24, 2006News: After only a month of posting clips of its own shows on YouTube (such as David Letterman), CBS is quite happy about the results. CBS clips have been viewed over 29 million times in the last month, including 3 of the Top 25 most watched clips on YouTube. David Letterman has seen a slight spike in his TV ratings.
Quincy Smith, president of CBS Interactive, said: “YouTube users are clearly being entertained by CBS programming they’re watching as evidenced by the sheer number of video views. Above all the other good news, what’s most exciting here is the extent to which CBS is learning about its audiences as never before.” (More from BBC and Brand Republic)
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NHL hockey on YouTube
November 15, 2006News: The National Hockey League became the first professional sport to agree to a deal with YouTube. The NHL will market their games by showing 2- to 5-minute highlights clips from games on YouTube, within 24 hours of the actual games. (More from Reuters and NHL)
Analysis: I like the idea. Other sports should follow suit. They should also allow fans (or YouTube users) to mash up the highlights to create their own little hockey videos.
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Business: Sun Microsystems tells employees to make YouTube videos — what?!
November 8, 2006News: Sun Microsystems (which encourages its employees to blog) has set up a contest for its employees, asking them to make the best YouTube video to advertise Sun products. Below is Executive VP of servers John Fowler discussing the contest. (More from ZDNet)
Analysis: This sounds like fun. I imagine Sun has lots of techie people who can come with creative ads or at least videos. Whether the contest will work in promoting Sun products, it’s hard to say, though. Some YouTubers might see this as a corporate infiltration of their site and peer production.
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Comedy Central decides to leave many clips on YouTube
November 1, 2006News: Sarah Hall of E! Online has the inside scoop about Comedy Central’s recent decision to ask YouTube to remove some unauthorized clips of the Daily Show, the Colbert Report, and South Park from YouTube. Turns out that Viacom, Comedy Central’s parent company, decided to remove some, but not all, clips from YouTube — which explains why many clips are still up on YouTube (as I reported here over the weekend).
Viacom stated: “We want our audiences to be able to access our programming on every platform and we’re interested in having it live on all forms of distribution in ways that protect our talented artists, our loyal customers and our passionate audiences.”
Analysis: From a business standpoint, I think Viacom’s multi-platform approach makes a lot of sense. If YouTube garners milions of eyeballs each day, it would be stupid to have all the clips removed from YouTube. While Comedy Central is building its own website with video clips, the library does not yet appear to be as large as what YouTube had. Also, I don’t think the clips of Comedy Central shows on YouTube amount to a net loss for Comedy Central. Comedy Central gets a benefit from free advertising on YouTube to pump up the popularity of their shows (this could be considerable), while Comedy Central loses the ability to package those clips on its own site, or attempt to license those clips to YouTube. In the end, Viacom decided here to “split the difference” and allow some, but not all, clips on YouTube to remain there.
Leave a Comment » | business, Comedy Central, copyright, DMCA safe harbor, viral marketing | Permalink
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The videos that put YouTube on the map
October 19, 2006News: Today, Slate’s Paul Boutin has a nice list of the buzz-making videos that put YouTube on the map. The list is on NPR’s website, with convenient links to the YouTube clips. Here are Boutin’s picks:
Jon Stewart on Crossfire
‘Lazy Sunday’ from ‘Saturday Night Live’
Stephen Colbert at the White House Correspondents’ Dinner
Judson Laipply’s Evolution of Dance
lonelygirl15
A Message from Chad and Steve
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CBS: clip of “NCIS catfight”
October 18, 2006News: Just when I criticized U.S. shows for being slow to freely disseminate their clips online like they do in Korea, CBS has launched its channel on YouTube with short clips from a select number of CBS shows, including Letterman. (More here) Here’s one of the clips launched by CBS under the provocative, if not desperate, title, “NCIS catfight.”
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