News: The Wall Street Journal had an excellent article today about how “Social Sites Don’t Deliver Big Ad Gains.” Unfortunately, the entire article is not freely available online. It had a couple paragraphs specifically about YouTube that suggested it was having trouble luring big corporations to advertise on YouTube. The problem is that some corporations may be skittish in advertising alongside videos that are not politically correct or free of controversy. Even CEO of Google Eric Schmidt admitted that things were going slower than expected with the monetization of ads on YouTube.
Analysis: Uh-oh.
