News: NYT and Wired both report about Nick Haley, a UK student who remixed video from Apple — without permission — and made a new ad for the iPhone with music from a Brazilian band, CSS, “Music Is My Hot, Hot Sex.” Even though Haley didn’t get Apple’s permission to use its copyrighted images, Apple like the video so much it asked Haley to make a version for TV, to air tonight during the World Series.
Analysis: This is a fascinating example from a copyright perspective. The guy didn’t have copyright permission, but it turned out what he did was something that the copyright owner (at least one of them) ended up liking. (I don’t know whether the band authorized the use of its song or not.) I’m researching this kind of scenario in our Web 2.0 world and will be writing an article about the phenomenon. I think it has some serious implications for how we should understand the function of copyrights.
October 29, 2007 at 1:51 am |
If you dont play longer than 30 sec. it is not a violation.
June 20, 2008 at 4:39 am |
This is so utterly untrue. Courts have tended to side with the plaintiff if the song is recognizable. “Happy Birthday” and “My Sweet Lord/He’s So fine” are good examples of this.
February 13, 2009 at 7:17 am |
[...] Even more amusing is the story behind the ad. [...]