News: Google will announce today an ad program using videos of select YouTube partners on other sites through Google’s existing AdSense program by deploying “video units.” The videos will contain the InVideo ads that scroll on the bottom of the screen for a few seconds. According to the AP, “Google will share the ad revenue generated by the YouTube videos with the content provider and the Web site that shows the clips.” (more) TechCrunch blog has a post. Google has this video.
Analysis: It’s been 1 year since Google bought YouTube for $1.65 billion. While YouTube drives a lot of traffic to its site, YouTube hasn’t made much revenue. There’s a lot riding on this ad program and deployment of InVideo ads on YouTube itself. I’m still waiting for a full deployment of the YouTube ads to give my sense on how good it will be.
