News: As Tech Crunch reported, VideoEgg is blasting YouTube for the new internal overlay ads being deployed on YouTube in the past few months. VideoEgg claims to have developed the technology last year, and even applied for patents on it. Wired has an interview of a VideoEgg exec.
VideoEgg’s internal ads
YouTube’s internal ads
Analysis: OK, the technology of having an internal ad within a video from YouTube looks very similar to the one from VideoEgg (at least currently on its site). Just compare the photos above — they both even have the Bourne Ultimatum ad. I did notice some difference between the ads, though; VideoEgg’s seemed to automatically play by itself at the end, while YouTube’s doesn’t.
Even though the technology is similar, YouTube really has no worry unless that Video Egg successfully obtains patents from the Patent Office for the technology or method used. That’s when you could expect another lawsuit against YouTube. It’s anyone’s guess what the Patent Office will do. Could you imagine, though, if someone tried to patent the use of TV commercials? Sounds a little silly. If a patent is granted to VideoEgg, it could change what I said about YouTube making billions from this new ad system.
October 10, 2007 at 12:58 pm |
[...] video units are a little less slick, though, than the InVideo ads, since the units don’t have internal video ads to watch within another video–they simply redirect to another [...]