News: Pew Internet just released its report about video use on the Internet. The results are eye-popping.
76% of Internet users between 18-29 watch online videos, and 57% of all adult Internet users.
49% of users between 18-29 watch videos on YouTube (compared to 15% for MySpace).
The most surprising stat to me: 62% of adult Internet users say they prefer “professional” videos over “amateur” ones; 19% prefer amateur; and 11% enjoy both equally. For young adult men, the numbers are much more evenly distributed (which may explain why I’m surprised!).
Another interesting stat: 57% of people polled watched videos online with others and shared links of videos with others. 73% of 18-29 year olds have watched with others and 66% have shared links with others. The linking phenomenon helps explain how videos go viral.
