News: Many media companies are plotting to create the so-called “YouTube killer,” the site that will take down YouTube in videos. Today, it’s MySpace’s turn. MySpace is launching a new, freestanding site called MySpaceTV.com. More about the new site here. Here are the key features:
1. Free standing website
2. Greater attempt to feature professional content over amateur ones. Sony is exclusively airing its “Minisodes” of Different Strokes, Silver Spoons, and Charlie’s Angels — which condense an episode into 5 minutes or less.
Analysis: MySpace is a serious competitor to YouTube. I would place it as No.2. As far as the changes go, I have a mixed review. First, I think having a free-standing site is a smart idea. That will help distinguish MySpaceTV from what most people will think about when they hear “MySpace,” the social networking site. On the other hand, I don’t like the design of the new website. It looks almost exactly like the regular MySpace website. MySpace needs to distinguish the look of the site more, so that people know it’s about videos. As it is, the site’s so cluttered. There’s just too much going on there to crowd out the video component. Finally, if MySpace wants to take a gamble on professional content over amateur content, then it needs to highlight the professional content on the front page. At least in my quick review, I couldn’t find any mention of Sony’s “Minisodes” of Different Strokes, Silver Spoons, and Charlie’s Angels. Although I probably wouldn’t bet against amateur user-generated content myself, I really love the Minisodes idea.
Here’s one Minisode video of Charlie’s Angels. If you go to MySpaceTV and search for the shows, you can find more.