User-generated “Die Hard” trailer by Guyz Nite

News:  NYT has an article discussing this mashup video made by Guyz Nite about the Die Hard movies.  Guyz Nite is a “comic rock” group that tries to summarize the plots of the entire Die Hard movies in 4 minutes flat.  When FOX movie studio first saw the video, they sent YouTube a DMCA notice to have it taken down.  Well, afterwards, FOX had second thoughts and realized that the fan video was a great way to promote the upcoming Die Hard 4.  So FOX asked Guyz Nite to put the video back up, even paying the group and sending them some preview clips of Die Hard 4 to use. 

Analysis:  FOX made a wise decision.  User-generated content can often be great, free marketing. 

This entry was posted on Tuesday, June 26th, 2007 at 9:28 pm and is filed under Web 2.0, movies, trailers, user-generated content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “User-generated “Die Hard” trailer by Guyz Nite”

  1. Grover Bangs Says:
    June 27, 2007 at 4:26 pm | Reply

    It wasn’t free marketing, they paid them!

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