News: BBC has a survey of people in Britain who watch online videos. 46% of online viewers say they watch less TV (including 20% who say they watch a lot less TV). However, online viewers only make up 9% of the British population (although it’s 28% among 16 to 24 year olds), and 54% of online viewers say they still watch the same amount of TV.
Analysis: The key stat to me is the number of 16 to 24 year olds who watch online videos, 28%. Advertisers covet the attention of that segment of the population, so one should hardly doubt that there’s a business to be made in online videos.
November 27, 2006 at 2:07 pm |
This is fascinating, and you know the Old Guard is scratching its collective head over questions of “quality.” The production is better on TV. The acting is better. The writing is often better. It’s obvious this is not about “quality” at all — not in the way we have always thought of quality. Instead, the online video phenomenon is about matching interests. It’s cable TV on steroids. Even 500 channels is not enough when the audience has infinitely diverse interests. So when someone finds a program that exactly matches his interests, the quality of that program doesn’t matter as much as the subject matter. Topic trumps quality. Find your voice in a well-chosen topic, and you’re more than halfway there.
December 3, 2006 at 2:59 pm |
YouTube is better than TV!