News: After only a month of posting clips of its own shows on YouTube (such as David Letterman), CBS is quite happy about the results. CBS clips have been viewed over 29 million times in the last month, including 3 of the Top 25 most watched clips on YouTube. David Letterman has seen a slight spike in his TV ratings.
Quincy Smith, president of CBS Interactive, said: “YouTube users are clearly being entertained by CBS programming they’re watching as evidenced by the sheer number of video views. Above all the other good news, what’s most exciting here is the extent to which CBS is learning about its audiences as never before.” (More from BBC and Brand Republic)
